Believe it
or not it will be 40 years next year since the opening of Scotland’s first
multiplex, the 10-screen AMC at Clydebank. This would usher in a new era of
multi-screen entertainment and turn cinemas into entertainment destinations. Or
so we thought.
The last
time I passed the place it was only open a few days a week and any crowds
seemed to be bound for ASDA next door. The multiplex was supposed to increase
customer choice; if there were more screens there would be more films. It
didn’t work out that way. Instead of more films we ended up with fewer films
playing on more screens each.
As an
example, the multiplex near me is also a ten screener and last month it showed
eight new films. By contrast the ABC Princes, the subject of this blog, screened
thirteen new films on a single screen in April 1966. Not bad when it comes to
consumer choice.
Obviously
double features, which we looked at last month, helped. But there was another
key factor, the midweek change of programme. Instead of the current method of
films playing until the crack of doom, suburban cinemas frequently changed
their offer mid-week, one programme played from Monday to Wednesday, then a fresh
programme played Thursday to Saturday. The Princes in April 1966 is a model
example.
The month
begins on Monday, April 4 with a double bill of Ten Little Indians
(A) and Captive City (A). The first was another
remake of Agatha Christie’s classic thriller with American stars Hugh O’Brian
and teen sensation Fabian, to add box office appeal. It also added a 60-second
fright break before the end to give you the chance to guess the killer’s
identity. The supporting film, also known as Conquered City,
starred David Niven in a wartime drama as a spy trying to prevent a cache of
weapons falling into enemy hands. Dad wasn’t a Christie fan so we gave it a
swerve, fright break or not.
On
Thursday, April 7 the programme changed
and brought one of the highlights of my cinematic childhood, Dr Who and
the Daleks (U). I had been a fan since the first episode in 1963 but
this was different, it was on the big screen, and it was in colour. Who knew
there were red Daleks? Be still my foolish heart. Dad must have hated every
minute of it, bless him. He may have derived some satisfaction from the support
feature Coast of Skeletons (U), a diamond heist set in
Africa starring Richard Todd and Dale Robertson but I doubt it. I don’t recall
a single thing about it.
It’s hard
for modern audiences to recall that as well as being the world’s biggest pop
star, Elvis Presley was one of the world's biggest movie stars. He starred in a
series of interchangeable roles in films so successful that one studio boss
said they should just number them instead of titling them.
In fact his
latest movie got two titles. In the US
it was known as Harum Scarum but in the rest of the English-speaking
world – including Springburn – it was Harem Holiday (U). It
played for a week at the Princes from April 11, supported by an Italian peplum
movie The Spartan Gladiators (U).
From April
18 for three days we had The Glory Guys (U), a handsomely mounted
cavalry movie which should have been meat and drink to Dad and me.
Unfortunately it was paired with Hammer’s 1959 version of The Hound of the Baskervilles
(A), deemed too strong for my not yet ten-year-old sensibilities. Ironically
I’ve been searching for The Glory Guys since I discovered it was
written by Sam Peckinpah; I live in hope.
The week
rounded off with a taste of what was to come in the shape of The Cincinnati
Kid (A), a clear forerunner of the new Hollywood of the Seventies.
Directed by Norman Jewison, written by Terry Southern, and edited by Hal Ashby
it stars Steve McQueen in the title role as a hustling poker player ready to
take on the main man, played by the great Edward G.Robinson. I was too young to
appreciate it as a child but when I finally saw it a few years later it blew me
away, especially the turn of a card ending.
The
supporting feature was Quick, before it Melts (A) an unmemorable
spy thriller set in Antarctica.
The month
of April 1966 finishes with another split week. From April 25 there was the
romantic thriller Do Not Disturb (A) starring Doris Day and Rod
Taylor, teamed with a routine war film Up from the Beach (U).
The last
film of the month was King Rat (A) from April 28. This powerful
POW drama starred George Segal and with a running time of almost three hours
there was no supporting feature.
So there
you have it; one screen, four weeks, thirteen films including at least one
classic. Did we really need multiplexes just to sell us snacks?








